Google Cloud and Bharti Airtel have collaborated to deliver cloud solutions to the latter's customers. The long-term partnership will offer cloud solutions from Google Cloud to fast-track cloud adoption and modernisation for Airtel's customers.

"The two companies will bring together their unique strengths of connectivity and AI technology to develop industry-leading AI/ML solutions that Airtel will train on its large data set," the statement said.

In addition, Airtel will provide a suite of cloud managed services to its customer base of more than 2,000 large enterprises and one million emerging businesses. Through this collaboration, the two companies are targeting the large and growing Indian public cloud services market, which is expected to reach USD 17.8 billion by 2027, according to IDC.

The two entities will work together on a "joint go-to-market", combining Airtel's connectivity and distribution channels with Google Could's AI technologies. Airtel will provide cloud-managed services to its customers, which include both large enterprises and emerging businesses.

These solutions will include geospatial analytics solutions with advanced location intelligence, voice analytics solutions, and marketing technology solutions to forecast consumer behaviour, perform tailored audience segmentations, and streamline content creation with high-precision contextual ads at reduced costs.

As India accelerates its digital transformation, cutting-edge cloud and AI solutions will be at the heart and centre of this change.

"We are happy to partner with Google Cloud and jointly address this market opportunity with secure and scalable Cloud solutions for government, enterprises, and emerging businesses," Bharti Airtel Managing Director and Chief Executive Officer Gopal Vittal said.

Airtel said it has also developed an end-to-end IoT solution designed for the utility sector that combines connectivity, Google Cloud services, and application software under one offering, enabling seamless, hassle-free, and faster deployment.

The telecom giant has established a dedicated managed services centre in Pune with more than 300 experts who will be trained in both Google Cloud and digital services.

“Our strategic collaboration with Airtel marks a significant milestone towards our commitment to accelerate cloud and AI adoption in India. Through this partnership, we aim to explore and build transformative solutions that can enhance Airtel’s customer experiences," Thomas Kurian, CEO, of Google Cloud, said.

Article Sources – PTI, Bharti Airtel – Google Cloud Joint Statement