TECNO today announced AI Vision at IFA (Internationale FunkAustellung) Berlin. TECNO, a Chinese smartphone brand under TRANSIOON holdings unveiled a series of AI features which will improve productivity, provide more practical value and enhance creativity. AI vision integrates the most advanced AI technologies such as Gemini-integrated Ella AI Assistant, AI artboard, AI writing, translation and many more.

"TECNO has always been committed to revolutionizing the digital experience in emerging global markets," said Jack Guo, General Manager of TECNO.

As of 2024, AI- integration has become an emerging market trend. Unlike its competitor the philosophy of AI Vision is localization and democratization. The company wants to focus on AI language localization, including minority language translation and semantic recognition development. Going forward, their differentiated AI strategy includes integration of AI into local applications, for assisting users in calling cabs, ordering take and more. TECNO believes that the most important implication of AI would be its integration into the daily lives of users to enhance efficiency and productivity.

TECNO had previously launched TECNO AIOS, at Mobile World Congress Barcelona in February 2024. At IFA Berlin 2024 from elevating social experiences to enhancing business and personal assistance, several impressive functions with a focus on “Practical AI” stand out in the introduction of AI vision.

What can users expect from AI Vision?

Smart Q& A feature-

Its conversational feature implies that it can now engage in streams of conversation with users, instead of a single response per interaction. From weather updates to what to dress for the weather? From having trouble in cooking to AI assistant for what to cook and how to cook?

AI- writing and Real-Time Translation-

AI Vision can generate summary of complicated contents, complete a write up from scratch, proofread, edit and rewrite in a professional and concise manner. It can help in learning a new language, or immediately translating speech into text during phone call or in face-to-face situations.

Generative and Imaginative AI-

With a single swipe we can generate a tiramisu recipe from an image of an unknown cake, find an eye-catching fashion item from any social post. This lets users learn about their personal interest for self-gratification at their convenience. AI-artboard can help generate visual of different styles based on just the input of few words. AI Erase can remove unwanted subjects from the image scape, similarly AI portrait cut out to remove background or extract any specific part of the image, AI portrait beautification can help people redefine their own look. In the world of videos from pre-production to post-production i.e. complete videos could be generated just on simple keyword instructions.

TECNO is seamlessly incorporating its product technology into its product ecosystem. Not just smartphone only, to laptop, watches, earphone, AR gaming set and other wearable devices. However, TECNO differentiates its AI strategy from the rest with an emphasis on localization and democratization.