With this unique unconventional spirit, Prabhkiran Singh and Siddharth Munot set the fashion wear and accessories brand narrative and founded Bewakoof in 2012.

Bewakoof is an exclusive fashion house for contemporary Indians, equipped with in-house capabilities in design, manufacturing, technology, data science, and marketing.

Co-founder Prabhkiran and co-founder Siddharth both did engineering at IIT-Bombay. Before Prabhkiran founded Bewakoof, he had also established a lassi venture named "khadke gLASSI" outside his college, but that venture was unsuccessful.

In 2022, TMRW – House of Brands, Aditya Birla Enterprises made a strategic investment in Bewakoof. Rashmika Mandhana and Ishaan Khattar were endorsed as Brand Ambassador of the brand.