In the world of speciality coffee, where every bean tells a story, Blue Tokai Coffee Roasters has emerged as a trailblazer, redefining the coffee experience for Indian consumers. Founded in 2013 by dynamic duo Matt Chitharanjan and Namrata Asthana, Blue Tokai has grown from a small roasting venture to a national brand with a mission as rich as its brews.

Founders with a Vision

Matt Chitharanjan and Namrata Asthana embarked on their coffee journey with a simple yet profound mission: to introduce customers to the estates they source from, roast beans with meticulous care, and make high-quality coffee accessible through their cafes and website. Their passion for coffee and commitment to transparency, quality, and innovation have propelled Blue Tokai to the forefront of India's coffee revolution.

A Commitment to Transparency

From the beginning, Blue Tokai emphasized transparency by highlighting the award-winning farms where they source their beans. This commitment extends beyond sourcing. Whether it’s baristas sharing brewing tips, a responsive customer service team answering coffee queries, or the roasting team showcasing their process, Blue Tokai ensures that customers are part of the journey from bean to cup.

Pushing the Boundaries of Coffee

At Blue Tokai, a culture of constant learning is ingrained in every aspect of the business. The team is dedicated to researching, testing, and implementing best practices to elevate the coffee experience. Blue Tokai continually evolves its approach to treating and communicating about coffee from utilising refractometers for precise cafe brewing to conducting advanced sensory training for junior roasters and experimenting with farm-level processing methods.

More Than Just Great Beans

Sourcing the best coffee beans is just the beginning. Blue Tokai's dedicated sourcing team and stringent quality roasting parameters ensure that each step in the coffee-making process is executed to perfection. The establishment of coffee training centers, where baristas are equipped with precision brewing tools and every batch is meticulously cupped, exemplifies their commitment to consistent quality.

Roasting Excellence

Starting with a modest 1kg roasting machine in 2013, Blue Tokai now operates with advanced Probat machines in Gurgaon, Mumbai, and Bangalore. Despite their growth, the dedication to pushing roasting quality forward remains unwavering. Every harvest season, hundreds of green bean samples are evaluated, advanced sensory trainings are conducted, and processing methods are continually refined to ensure the highest quality.

Farm-to-Cup Connection

In 2013, Blue Tokai began with a handful of producers who believed in the potential of India’s speciality coffee. Today, they have established long-standing relationships with over 80 of India’s finest farms. Each farm, with its dedication to quality, plays a crucial role in Blue Tokai's mission to revolutionize Indian coffee. These partnerships not only ensure the best beans but also bring the stories of love and care that go into every cup.

Inviting Customers into the Process

Transparency at Blue Tokai extends to their roasteries. Customers are encouraged to visit their facilities in Gurgaon, Mumbai, and Bangalore to witness the roasting process firsthand. With plans for ongoing tours, Blue Tokai aims to deepen customer interaction with their coffee, offering an immersive experience that goes beyond just tasting.

A Blooming Industry

Blue Tokai’s journey over the past 11 years is a testament to its belief in the potential of Indian speciality coffee. Their unwavering commitment to quality, transparency, and innovation has not only elevated the coffee experience for consumers but also contributed to a thriving industry. Today, more Indians than ever are enjoying homegrown speciality coffee, thanks in no small part to the pioneering efforts of Blue Tokai Coffee Roasters.

As Blue Tokai continues to evolve and expand, its mission remains clear: to bring the best of Indian coffee to the world, one meticulously roasted bean at a time.

We are excited to announce that the nominations for the esteemed Advaita Awards, organized by SMBConnect, are now open!
The Advaita Awards are not just any ordinary awards... they are a national movement that recognizes the most incredible, jaw-dropping achievements of women in business!

𝐒𝐮𝐛𝐦𝐢𝐭 𝐲𝐨𝐮𝐫 𝐧𝐨𝐦𝐢𝐧𝐚𝐭𝐢𝐨𝐧 𝐡𝐞𝐫𝐞 - https://advaita.smbconnect.in/Nomination.php