In 2016, four former Flipkart employees—Lalit Keshre, Harsh Jain, Ishan Bansal, and Neeraj Singh—embarked on a journey to make investing simple and accessible for every Indian. This led to the birth of Groww, a venture aimed at transforming financial services through an intuitive, multi-product platform. By 2017, Groww had officially started operations, driven by a mission to empower millions of Indians to take control of their financial futures.

A Visionary Approach to Financial Services

Groww’s mission is rooted in the belief that every individual deserves the knowledge, tools, and confidence to make informed financial decisions. With a vision to become the trusted financial partner for millions of Indians, Groww has developed a cutting-edge platform that offers a variety of financial services tailored to meet the needs of its diverse user base.

Customer obsession is at the core of Groww’s operations. Every product, design, and algorithm is meticulously crafted with the customer’s needs and convenience in mind. This customer-centric approach, combined with an ownership-driven culture, long-term thinking, and a commitment to transparency, has propelled Groww to become India's fastest-growing financial services company.

The Founders Behind Groww

Lalit Keshre (Co-founder & CEO): Lalit oversees all aspects of Groww’s business, focusing primarily on product development and customer experience. Before Groww, he held a senior product management role at Flipkart and founded the online learning company Eduflix. Lalit is an alumnus of IIT Bombay.

Harsh Jain (Co-founder & COO): Harsh leads growth and business operations at Groww. His background includes product management at Flipkart and co-founding a storytelling startup. He holds degrees from IIT Delhi and UCLA School of Management.

Neeraj Singh (Co-founder & CTO): Neeraj is responsible for product development and customer research. Before Groww, he was an engineering manager at Flipkart. Neeraj holds degrees from ITM, Gwalior, and CDAC.

Ishan Bansal (Co-founder & CFO): Ishan manages Groww’s finance operations. His previous experience includes corporate development roles at Flipkart and Naspers. Ishan is a graduate of BITS Pilani and XLRI, Jamshedpur, and is a CFA charter holder.

Simplifying Investing for Millions

The founders of Groww recognized that investing in financial products in India was overly complex and opaque. With nearly 200 million people having investable income but only 20 million actively investing, there was a vast untapped market. Groww aimed to simplify the investment process, providing necessary information and resources to encourage more Indians to invest.

After extensive market research and user experience experimentation, Groww launched as a direct mutual fund distribution platform in 2017. Within a year, it became one of the most popular mutual fund investment platforms in the country. Responding to user demand, Groww expanded its offerings in 2020 to include stocks, digital gold, ETFs, intraday trading, and IPOs. Today, over 15 million users across more than 900 cities in India trust Groww for their investment needs.

Funding and Growth Milestones

Groww’s vision of democratizing investing in India has attracted significant investment from some of the most respected investors in the fintech space:

• October 2021: Raised USD 251 million in Series E funding, led by ICONIQ Growth, at a valuation of USD 3 billion. Other investors included Alkeon, Lone Pine Capital, Steadfast, Sequoia Capital India, Ribbit Capital, YC Continuity, Tiger Global, and Propel Venture Partners.
• April 2021: Raised USD 83 million in Series D funding, led by Tiger Global Management with participation from existing investors.
• September 2020: Raised USD 30 million in Series C funding, led by YC Continuity.
• September 2019: Raised USD 21.4 million in Series B funding from Ribbit Capital, Sequoia India, and Y Combinator.
• January 2019: Raised USD 6.2 million in Series A funding, led by Sequoia India, with participation from Y Combinator, Propel Venture Partners, and Kauffman Fellows.
• January 2018: Raised seed funding from CureFit founders Mukesh Bansal and Ankit Nagori, along with Y Combinator.

The consistent support from prominent investors underscores Groww’s potential and its successful execution of a user-centric investment platform.

Empowering Indians through Financial Services

Groww’s story is a testament to the power of innovation and customer obsession. By simplifying the investment process and providing a seamless user experience, Groww has made financial services accessible to millions of Indians. The company’s commitment to customer-centricity, transparency, and long-term thinking continues to drive its rapid growth and popularity.

As Groww forges ahead, it remains focused on its mission to empower every Indian with the knowledge, tools, and confidence to make informed financial decisions. With a strong foundation built on innovation and customer trust, Groww is well on its way to becoming the trusted financial partner for millions of Indians.