Driven by parental love and their passion for providing the safest and most nurturing environment for their little one has led them to an entrepreneurial path.
“They were shocked to see most baby products, be it lotion or shampoo contained toxins which have proven to be harmful to the little ones. That’s when they decided to do something about it and created products which were completely safe and certified toxin free.”

In this entrepreneurial journey, Varun Alagh was equipped with FMCG experience and Ghazal with an entrepreneurial streak and thus Honasa Consumer under the brand name Mamaearth was born in 2016. Mamaearth - A brand, by a parent, for the parent.

Focused on digital-first market strategy and customer acquisition through social media platforms, Mamaearth became one of India’s fastest-growing FMCG brands.

Mamaearth in due course diversified from baby care to personal care, expanding from six to 140 products. Honasa Consumer also acquired three companies and built its brands over the last few years. Mamaearth, through its Plant Goodness initiative, has planted over 3 million trees apart from recycling more than 1,000 metric tons of plastic in the last financial year.

Today Honasa Consumer Limited is listed on BSE and NSE both with market capitalization of around 133.99 billion INR.

We are excited to announce that the nominations for the esteemed Advaita Awards, organized by SMBConnect, are now open!
The Advaita Awards are not just any ordinary awards... they are a national movement that recognizes the most incredible, jaw-dropping achievements of women in business!

𝐒𝐮𝐛𝐦𝐢𝐭 𝐲𝐨𝐮𝐫 𝐧𝐨𝐦𝐢𝐧𝐚𝐭𝐢𝐨𝐧 𝐡𝐞𝐫𝐞 - https://advaita.smbconnect.in/Nomination.php