In 2012, two visionary women, Shivani Poddar and Tanvi Malik, embarked on a journey to revolutionize the fashion industry. Leaving behind their corporate careers and investing their personal savings, the duo founded High Street Essentials (HSE). Today, HSE stands tall as one of India’s leading omnichannel fashion houses, encompassing a diverse portfolio of brands including FabAlley, House of Indya, and Curve.

A Vision for Inclusivity and Accessibility

Shivani Poddar and Tanvi Malik share a common mission: to make great design accessible to millennial women across the globe and to lead the way towards a more inclusive and fashion-forward world. This mission is fueled by their passion for fashion and a keen understanding of the evolving needs of modern women. With over USD 18 million in venture funding from notable partners such as Elevation Capital, India Quotient, and Dominor Holding, HSE is poised for rapid national and international expansion.

Indya: A Contemporary Take on Traditional Wear

Indya, one of HSE's flagship brands, epitomizes the duo’s innovative spirit. Born out of a desire to reinvent traditional Indian fashion, Indya strikes a balance between ethnic and Western styles. The brand’s contemporary silhouettes, crafted from luxurious fabrics adorned with traditional embroideries and heritage prints, are designed with the modern Indian woman in mind. Indya’s collections reflect a unique blend of glamour and ease, making lavish dressing an effortless affair.

Indya’s design philosophy is a tribute to India’s rich cultural heritage, remixed with modern elements to cater to the contemporary global woman. The brand’s accessible price points and worldwide availability reflect HSE’s commitment to democratizing fashion for young women across the globe. Each season, Indya collaborates with renowned designers to create capsule collections that make luxury clothing accessible to a broader audience.

FabAlley: Fashion for Every Occasion

FabAlley, the brainchild of Poddar and Malik, caters to the urban woman’s diverse fashion needs. Inspired by global trends and celebrity styles, FabAlley offers a wide range of Western wear, from glamorous party dresses to statement accessories. The brand’s philosophy, “sexiness knows no size,” is embodied in the Curve collection, which offers bold and stylish options for plus-sized women.

Leading the Charge in Omnichannel Retail

HSE has successfully established itself as a dominant player in the fashion industry, retailing its products across its own websites, online marketplaces, 32 brand-owned stores, and approximately 500 offline retail touchpoints. This robust omnichannel presence ensures that HSE’s brands are accessible to a wide audience, reinforcing their mission of inclusivity.

Empowering Women Through Fashion

At the heart of HSE lies a commitment to empowering women. Shivani Poddar and Tanvi Malik have built a company that not only meets the fashion needs of urban women but also champions inclusivity and accessibility. Their brands, each with a distinctive style signature, resonate with women who seek both functionality and style in their wardrobes.

A Bright Future

As HSE continues to grow, Shivani Poddar and Tanvi Malik remain at the helm, driving the company towards new heights. Their dedication to creating fashion that is both stylish and accessible ensures that HSE will continue to be a trailblazer in the fashion industry. With their innovative approach and unwavering commitment to their mission, Poddar and Malik are set to redefine the landscape of women’s fashion for years to come.

In the competitive world of fashion, Shivani Poddar and Tanvi Malik stand out as true pioneers, transforming their vision into a thriving enterprise that celebrates and empowers women globally.

We are excited to announce that the nominations for the esteemed Advaita Awards, organized by SMBConnect, are now open!
The Advaita Awards are not just any ordinary awards... they are a national movement that recognizes the most incredible, jaw-dropping achievements of women in business!

𝐒𝐮𝐛𝐦𝐢𝐭 𝐲𝐨𝐮𝐫 𝐧𝐨𝐦𝐢𝐧𝐚𝐭𝐢𝐨𝐧 𝐡𝐞𝐫𝐞 - https://advaita.smbconnect.in/Nomination.php