Unicommerce, the pioneers in e-commerce operations, has been a beacon of innovation right from the start. This startup, founded by Manish Gupta, Kapil Makhija, and Anurag Jain, totally changed how e-commerce businesses had to manage their operations and made themselves a pivotal player in the industry.

The Founders' Vision

In technology and e-commerce, Manish Gupta, Kapil Makhija, and Anurag Jain saw the need for a platform that would make e-commerce operations easier. They aimed to provide a solution through which businesses could handle their inventory plus orders and warehouses more productively. In 2012, they put their thoughts into action with the establishment of Unicommerce, ushering in a new era of e-commerce management.

Funding and Financial Growth

Unicommerce's disruptive approach did not go unnoticed by investors. In its early years, Nexus Venture Partners, among other notable venture capitals, provided strong funding to the startup. With this initial thrust, Unicommerce was able to scale up its operations and bring better technology.

In 2015, Snapdeal, one of India's premier e-commerce platforms, acquired Unicommerce. This was a major landmark for Unicommerce, as it provided the company with the necessary resources and wider market reach for expansion. Following its acquisition by Snapdeal, Unicommerce continued to operate as an independent entity, keeping its brand name distinct while focusing on bringing about innovative changes.

Expansion Plans and Business Model

The Unicommerce business model is based on providing a SaaS platform for managing e-commerce operations, where the activities are as follows: orders from multiple channels are captured and managed; inventory in warehouses is managed, as well as control over returns. Its clients have a guarantee of continuity in their activities Unicommerce integrates with many e-commerce platforms, marketplaces, and logistics providers.

After firmly establishing itself within India, Unicommerce is looking at expanding globally. It has already made its way into Southeast Asia plus the Middle East and South Asia, where the provided e-commerce markets are served. In its international expansion strategy, Unicommerce has Germany and the US as priority markets.

The IPO Launch: A New Chapter

Unicommerce made a move, towards expansion and market leadership by announcing its intention to go public. The IPO launch is expected to provide the company with the funds to support its growth strategies invest in technology and improve its range of products. Investors have shown interest in the IPO indicating their confidence in Unicommerce's potential for growth and its position in the market.

The public subscription for Unicommerce eSolutions IPO commenced on August 6 aiming to raise INR 276.57 crore from investors. In the grey market on the opening day, unlisted shares of Unicommerce eSolutions were trading at a premium of INR 25 or 23.15% demonstrating demand for the IPO.

On August 5, 2024, Unicommerce eSolutions secured INR 124.46 crore, from anchor investors before opening for subscription.

The Journey of Growth

Unicommerce has had quite a journey, over the years marked by innovation and expansion. Starting as a startup it has grown into a leading player in e-commerce operations management consistently providing value to its customers. The company's dedication to innovation is reflected in its product updates and introduction of features catering to the changing demands of the e-commerce sector.

The remarkable growth trajectory of Unicommerce is truly impressive. Serving a clientele ranging from corporations to small and medium sized businesses (SMBs) the company has established a strong presence, in India while also extending its reach to Southeast Asia and the Middle East establishing itself as a key global player.

The founders' relentless focus on customer satisfaction and operational excellence has been a driving force behind Unicommerce's success. The company's robust technology infrastructure and dedicated team have played a crucial role in scaling the business and achieving remarkable growth.

Looking Ahead

The future is bright for Unicommerce as it continues to expand globally and gets ready for its IPO. The organization will surely reach new heights because of its capacity to adjust to changes in the market and its persistent commitment to innovation. Unicommerce has a solid foundation and forward-thinking leadership that position it to completely transform e-commerce worldwide.

The success of Unicommerce is evidence of the value of creativity, tenacity, and strategic vision. The company is committed to changing the e-commerce scene one operation at a time, even as it grows and broadens its horizons.