In the late 1980s, when India's wellness and beauty industry was still in its infancy, one woman envisioned a transformative approach to holistic well-being. That visionary was Mrs. Vandana Luthra, who in 1989 founded her first VLCC (Vandana Luthra Curls and Curves) center in New Delhi. Combining dietary modification, exercise regimens, and cutting-edge skin and hair treatments, she introduced a new paradigm that seamlessly integrated wellness and beauty.

From a single wellness center, the VLCC Group has grown into a colossal entity in the skincare, beauty, and wellness industry. Officially incorporated in 1996, VLCC now operates 310 locations across 139 cities in 12 countries, including India, Sri Lanka, Bangladesh, Nepal, Singapore, Thailand, the UAE, Oman, Bahrain, Qatar, Kuwait, and Kenya. With over 3,000 skilled professionals—including medical doctors, nutritionists, physiotherapists, cosmetologists, and fitness experts—the VLCC Group has become synonymous with trusted, high-quality wellness and beauty services.

Building an Integrated Wellness & Beauty Empire

VLCC’s meteoric rise can be attributed to its strategic focus on three core business segments: Wellness & Beauty Services, Personal Care Products, and Skill Development.

Wellness & Beauty Services: The company operates 218 wellness centers and beauty clinics in India and 25 centers in nine other countries. These centers offer a range of services, including weight management, laser treatments, aesthetic dermatology, and regular beauty salon services. VLCC's wellness and weight management programs are notably endorsed by the Indian Medical Association (IMA), underscoring their credibility and effectiveness.

Personal Care Products: Leveraging an extensive consumer database and deep insights into evolving beauty and wellness needs, VLCC has developed a diverse product portfolio. The company markets over 118 skincare, hair-care, and body-care products, as well as nutraceuticals, under various brands. These products are sold through more than 110,000 retail stores in India and are distributed globally to salons, spas, and aesthetic clinics. Most of these products are manufactured at VLCC’s facilities in India and Singapore.

Skill Development: VLCC is also a leader in beauty and nutrition education, operating 100 institutes across 67 cities in India. These institutes train over 7,300 students annually, offering courses that range from entry-level to advanced skill enhancement in various beauty and nutrition disciplines.

Vandana Luthra: The Visionary Behind VLCC

Mrs. Vandana Luthra’s entrepreneurial journey is a testament to her visionary leadership and relentless pursuit of excellence. Recognized as a pioneer in the wellness and beauty industry, Mrs. Luthra has received numerous accolades, including the prestigious Padma Shri award from the Government of India in 2013 for her contributions to trade and industry. She has also been featured in Forbes' list of 50 Power Businesswomen in the APAC region and Fortune magazine's listing of the 50 Most Powerful Women in Business in India from 2011 to 2017. Her influence extends beyond India, with recognition in the Forbes list of Top Indian Leaders in the Arab World and Femina magazine’s "2020 Power Women" list.

Empowering Women and Driving Change

Mrs. Luthra’s impact is not confined to business alone. Her commitment to women empowerment and skill development is evident in the composition of VLCC’s workforce and leadership. Women comprise over 70% of VLCC’s 3,000-strong workforce. Moreover, seven out of ten department heads and the lead managers of all 322 VLCC outlets are women. This commitment extends to VLCC Institutes, where over 70% of students are women, highlighting Mrs. Luthra’s dedication to ensuring gender parity and creating career opportunities for women.

Through VLCC, Mrs. Vandana Luthra has not only built a formidable business empire but also championed the cause of women’s empowerment and skill development. Her journey is an inspiring example of how vision, innovation, and a commitment to social good can transform industries and lives. As VLCC continues to expand its footprint and impact, Mrs. Luthra's legacy as a pioneer and a champion for women remains firmly cemented in the annals of the wellness and beauty industry.

We are excited to announce that the nominations for the esteemed Advaita Awards, organized by SMBConnect, are now open!
The Advaita Awards are not just any ordinary awards... they are a national movement that recognizes the most incredible, jaw-dropping achievements of women in business!

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