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Bigbasket Launches SaaS-Based Supply Chain Platform BB Matrix

2024/07/24 18:33 pm


Bigbasket, a TATA Enterprise has launched BB Matrix. This end-to-end SaaS-based supply chain platform offers complete visibility across the entire supply chain, it said in a media release.

The platform aims to provide enterprises with real-time updates, quick tracking of bottlenecks, and data-backed decision-making capabilities to strengthen supply chains.

“BB Matrix provides comprehensive ongoing support that encompasses configuration and optimisation, seamless data integration with over 150 ERP, CRM, and POS tools, and flawless migration as well to its customers. In addition, Tata BB Matrix can offer its solutions in international markets like the US, Middle East, SEA, and Africa regions as well,” said Manish Mishra, Head of Sales and Marketing, BB Matrix.

Highlighting the platform's wide-ranging applicability and scalability Rakshit Daga, CPTO and head of SaaS business at Bigbasket said, "To cater to the pressing demand for agile, robust, and cost-efficient supply chains, we have made BB Matrix available to enterprises across different sectors that go beyond retail and e-commerce, like manufacturing, automobiles, aviation, consumer goods and more. BB Matrix is an extensive SaaS platform with its Warehouse Management System (WMS), Transport Management System (TMS), and Order Management System (OMS), enabling end-to-end transformation of supply chains."

The company further shared that BB Matrix can seamlessly adapt to changing market conditions and can scale up to 15 million monthly transactions, integrating AI-driven automation, and enhanced visibility, from first mile to mid-mile to last mile.

The launch comes amid a growing global supply chain management (SCM) software demand. According to a recent Gartner report, global annual SCM software spending will reach USD 62 billion in 2028, up from USD 29 billion in 2023, with a CAGR of 16.3%.

BigBasket’s solution offers a Warehouse Management System (WMS), Transport Management System (TMS), and Order Management System (OMS for enterprises.

Startups across sectors such as fintech and e-commerce are hitching on to SaaS product offerings to expand revenues. Razorpay and Cashfree have announced several SaaS products with generative AI features.

Founded in 2011, Bigbasket was acquired by Tata-group-owned Tata Digital in May 2021. It operates verticals like its quick-commerce service BB Now and subscription-based service BB Daily, among others.

The company reported a revenue of INR 9,499.3 crore in FY23, up from INR 8,556 crore the year before. Meanwhile, its total losses widened to INR 1,785.4 crore, up from INR 1,040.7 crore in FY22.

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