2024/07/10 16:41 pm
Roshni Das, who headed Intel as regional chief marketing officer, GM, Asia Pacific and Japan, has been promoted to Vice President of Global Marketing. She is also a recipient of Storyboard18's Visionaries recognition in 2024. In her new role, Das will report directly to Brett Hannath, Global CMO and Corporate Vice President.
She will have the dual responsibility of setting up and leading the Global Marketing Innovation function and retaining the responsibility of India Region Marketing. Das said, "Designing experiences globally with the customer at the heart of it, and testing innovations across growth markets and beyond is exciting."
She also shared the news on LinkedIn stating, "I am so thrilled to announce my expanded role and promotion as Vice President - Global Marketing," she stated. “I will have the dual responsibility of setting up and leading the Global Marketing Innovation function and retaining the responsibility of India Region Marketing.”
Roshni joined Intel India in 2005. Her tenure has allowed her to lead both country and Asia Pacific regional roles. As Regional Marketing CMO at Asia Pacific Japan, overseeing over 12 markets across India, SEA, NZ, Korea, Japan and Taiwan, her mandate is to strengthen the corporate brand narrative through global and local storytelling, enable business goals through building product preference of Intel's cross-portfolio of products from client to data-centric technologies.
Her prior experience includes Corporate Sales and Product Management at Standard Chartered Bank managing a portfolio of credit card and financial products and Account Management of several leading consumer brands at Lowe Lintas (Inter Public Group).
Das has also been an alumnus of SPJIMR SP Jain Institute of Management & Research where she pursued an MBA in Marketing & Information Technology.