Beyoung is a leading brand of fashion recognized for its stylish and budget-friendly clothing range and has signed an alliance with GoKwik India's top eCommerce enabler, to increase its presence online in India by increasing cash on Delivery (COD) serviceability and addressing the issue of the high Return to Origin (RTO) rates.

In the pursuit of capturing its essence Real Bharat, Beyoung combines modern design with affordability, without sacrificing quality or quality. Since its beginning, Beyoung has clocked a annual revenue of more than INR 250 crore within the brief duration the D2C adventure. To further expand its digital presence PAN India, Beyoung will utilize GoKwik's high-cost intelligence-driven network to increase its COD reach and limit RTO losses.

In the pursuit of capturing what is Real Bharat, Beyoung combines modern design with affordability, without compromising quality or comfort. Since its beginning, Beyoung has clocked a profit of more than INR 250 crore in the short duration that it has been on its journey to D2C. To expand its digital presence PAN India, Beyoung will utilize GoKwik's high-cost intelligence-driven network to increase its COD coverage and reduce RTO losses.

"At our heart, we're a genuine Bharat brand, which aims to ensure that fashion is affordable and available to tiers 2, 3 and 4 cities in India. Cash on delivery is still an option for many in India With GoKwik's knowledge, we intend to expand our COD presence without having to worry about RTO loss. Utilizing their sophisticated solutions based on risk intelligence will allow us to connect with various segments of consumers, increase our Gross Merchandise Valu (GMV) and efficiently handle the challenges that come with COD orders." added Shivam Soni, Founder, Beyoung.

Return to Origin occurs when the COD order is canceled while it is in transit and returned to the warehouse before delivery. This can result in an increase in cost due to reverse logistics, package waste as well as product damage, and can affect a brand's bottom profit. While over 60% of all orders shipped to India are shipped via COD, as much as 40% of the orders are returned to the source. This figure could be greater in the fashion sector which is the one most susceptible to RTO losses.

GoKwik is a household name for its tech-based and data-driven intelligence solutions, analyzes shopper behavior over a wide range of parameters and assists brands in increasing the COD GMV while cutting down on RTO dramatically. With its services, GoKwik helped several D2C companies save over 130 crore RTO loss last year.

"Beyoung is among the brands that have demonstrated the real spirit of a vision, paired with the ability to execute. In just a few years it has developed into one of the most sought-after brands among the young generation of our nation. We're all set to help GoKwik in the next phase of their rapid growth," said Chirag Taneja Co-Founder and CEO of GoKwik

GoKwik includes brands like Lenskart, Neemans, Man Matters, Shoppers Stop, etc., that cover everything from fashion beauty, health, and nutrition to electronics and other important areas of the online shopping market. Beyoung has attracted more than 1.5 million customers over the past few years and has shipped more than 20L of orders with success.

Edited By Team SMBConnect.

Source: Press Release by CXO Today.