New Delhi: SingleInterface, a hyperlocal marketing-to-commerce software player, raised USD 30 million in financing in its first-ever external fundraising round.

Asia Partners, a Singapore-headquartered growth equity investment firm focused on investments in high-growth technology and technology-enabled companies, led the round. PayPal Ventures, the global corporate venture arm of PayPal, also participated.

Founded by serial entrepreneurs Tarun Sobhani and Harish Bahl, the Founder of Smile Group, SingleInterface has been recognised as a leading SaaS platform in Asia with an integrated product suite powering digital marketing, customer engagement, and e-commerce for multi-location enterprise brands.

The SaaS platform currently operates in Asia and the Middle East which includes India, South East Asia, Australia, UAE, Japan, and Korea.

Tarun Sobhani, Co-founder and CEO of SingleInterface said, “Our suite of products has proven to deliver remarkable revenue growth for our clients, accounting in some cases for 15-20% of their revenues. We are committed to further investing in building our portfolio of AI-driven marketing and commerce-enabling products. We are on a mission to empower our customers to drive further growth, enhance the customer experience, and provide rich business insights and context across their different locations, enabling them to grow and win locally.”

SingleInterface will use the capital infusion for three key priorities: to further consolidate its leadership position in its category in Asia, to extend its reach worldwide, and to continue deepening its portfolio of hyperlocal marketing, engagement, and commerce products, particularly around advanced audience segmentation and personalized re-engagement.

Harish Bahl, Co-founder and Chairman of SingleInterface, said, “With more than 400 million local businesses worldwide, SingleInterface has immense untapped potential in the global market. With this funding, we are poised to tap into new markets and further solidify our position as a global leader in enabling marketing and commerce capabilities for multi-location enterprise brands through our product suite.”

The Gurugram-based firm counts Tata (Tata Motors and Titan), Reliance, Aditya Birla and Bajaj Groups and Airtel, Samsung, and HDFC as its clients.

SingleInterface had been bootstrapped since 2015 and was awaiting the right opportunity and market to raise funds. The firm will also further invest in building a portfolio of AI-driven marketing and commerce-enabling products.

“SingleInterface has shown an exceptional track record of fostering customer engagement and commerce for large enterprises over the last several years and has firmly established itself as a prominent player in the region, successfully integrating offline and online customer journeys to drive growth for physical retail locations," said Oliver Rippel, co-founder of Asia Partners.

SingleInterface’s Indian entity recorded a nearly 25% jump in its operating revenue to INR 40.76 crore in FY23. The company maintained a nominal profit of INR 98 lakh in FY23 against INR 64 lakh in FY22.

The company aims to generate about 65% of its revenue from India and 35% from Southeast Asia in the coming quarters, Sobhani said. It also plans to double its headcount to around 470 over the next four months or so.

Article Sources – MoneyControl, ET