Walmart's Indus Appstore is causing quite a stir in India's App Market, competing with established platforms like Google Play and striving to build a unique market tailored specifically for India.

PhonePe, has achieved a significant milestone by surpassing 100,000 downloads in just three days of launch.  This remarkable feat underscores the Indian market’s eagerness for a localized, inclusive, and developer-empowering alternative to existing app stores.

Indus Appstore's Competitive Advantages and Key Features:

Indus Appstore allows developers to select third-party platforms for in-app transactions with greater freedom, without having to pay commission fees. This contrasts with Google which charges a commission of 6%-6% for developers using this platform for in-app transactions. It allows for greater billing flexibility when apps use third-party systems to conduct in-app transactions.

Google's billing system doesn't need to be displayed with other options, giving app developers more freedom. Indus Appstore offers its in-app payments system to app developers as an option. Price Structure:

Indus does not charge commission fees to developers but waives annual listing fees for the first year to encourage faster registration. It has not yet revealed its plans after this first year of free service. Offering Language Accessibility.

PhonePe’s Indus Appstore is available in 12 Indian languages. This covers 95% of the language preferences within India. PhonePe CEO Sameer Nigam emphasizes his company's commitment to creating a digital ecosystem that allows Indian users to feel comfortable with technology. 

Developer-Friendly Platform:

The platform is developer-friendly, with no restrictions or commissions on its billing system. This may appeal to developers who are dissatisfied with Google Play.

Antitrust Orders:

Recent antitrust rulings on Google could give Indus Appstore a competitive edge and change the market dynamics, resulting in benefits for Indus Appstore.

Indus Appstore is faced with both internal and external obstacles that could hinder its success.

Google Play is a dominant player in the app store market. To break through this dominance, you'll need to stand out and keep an eye on your annual fees once your free year has expired.

PhonePe Indus Appstore aims to revolutionize India’s App Market through developer-friendly options. PhonePe’s unique features and the growing dissatisfaction of established players in India could make PhonePe one of India’s major digital competitors.